Bjørn Thorsen Appointed Pan-European Distributor for Celanese Thermoplastic Elastomers

Bjørn Thorsen A/S, represented in UK by local affiliate Bjorn Thorsen Limited, is pleased to announce being appointed by Celanese as their focused distributor for elastomers in Europe. This strategic move aims to strengthen the position of Celanese's products across the EU, contribute to the development of new applications, and customized solutions according to customer needs.

Some of Celanese and Bjørn Thorsen team during December training

Effective January 1st, 2025, Bjorn Thorsen became the pan-European distributor for Celanese’s high-quality thermoplastic elastomer brands, including Santoprene® TPV, Hytrel® TPC, Bexloy® TPC, Laprene® TPS, and Ateva® G EVA. This partnership enhances Bjorn Thorsen’s product offering, creating one of the most comprehensive elastomer portfolios in Europe. It is designed to empower customers with the materials they need to drive innovation, performance, and technical expertise in their industries.

With this expanded portfolio, Bjorn Thorsen reaffirms its commitment to being a trusted European Elastomers partner. Whether companies are looking for materials with exceptional durability, flexibility, or circularity potential, Bjorn Thorsen now offers a complete range of solutions, like TPO, TPE, TPV, TPU, TPC-ET, and SBC sourced from leading chemical producers in Europe.

Portfolio of elastomers and customized compounds

“More than a supplier, we aim to be a trusted elastomers partner and serve our customers not only with the best products, like the iconic Santoprene TPV, Hytrel TPC or Estane® TPU, but also with flexible supply and logistic solutions, as well as dedicated technical and customer support,” says Mikko Långström, Elastomers Sales & Marketing Director at Bjørn Thorsen A/S. “We understand that every customer’s challenge is unique, and we’re committed to offering the solutions, expertise, and support customers’ needs, including serving them with customized compounds, additives, special masterbatches, modifiers or recycled options” continues he.

By adding Celanese’s leading elastomer brands to their portfolio, and by combining it with customization possibilities of the Plastics Applications Lab, Bjorn Thorsen is enabling customers access to the most advanced materials in the industry. From automotive and industrial applications to consumer goods, this partnership allows Bjorn Thorsen to deliver tailored solutions that meet unique needs, such as: colouring, additivation, recyclable materials, circularity footprint, and more.

Bjorn Thorsen experts ready to help

Bjorn Thorsen’s Elastomers Experts are available to help customers choose the right materials for their applications. The company put together a team of dedicated specialists to support customers at every step of the process, from technical questions to brainstorming ideas on developing products with circularity in mind: Sales and Technical Experts, Development Engineers, as well as a Circularity and Innovation Manager.

Celanese products will be available all over Europe via Bjørn Thorsen’s distribution channels. Whether customers are exploring a new project or seeking advice on the best thermoplastic elastomer for their application, Bjorn Thorsen’s local experts are here to help. For more information about thermoplastic elastomer products and services, contact us at [email protected].

About Bjørn Thorsen

From Denmark since 1952, Bjørn Thorsen is a family-owned reputable and experienced distributor of Advanced Polymers, Performance Materials and Coatings. While other product groups remain available mostly in the Nordics, Bjørn Thorsen’s Elastomers offering and “solution provider” approach with customized compounds is available for customers all over Europe. Bjørn Thorsen aims to become a trusted partner in serving European customers with a comprehensive elastomer’s portfolio, technical expertise, and customer support around TPV, TPC, TPO, TPU, TPS or EVA. The company’s head office is in Copenhagen, Denmark, but it serves customers with local warehouses and sales affiliates in different European countries. For more information about the company, visit www.bjorn-thorsen.com.