BPF Helps Push Mini Cooper in Dusseldorf
Friday, 25 October 2013
The British Plastics Federation and some of its key members participated in the promotional tour of the GREAT Mini Cooper, when it reached Dusseldorf during the K 2013 Fair, as part of its tour of 16 federal German states. Present at the K Fair event were Ian Mills from Albis UK and Keith Freegard from Axion Recycling. Both companies have supplied materials for use in the manufacture of parts on the vehicle. Representing the BPF staff was Justyna Elliott, Senior Executive - Business Development.
The Mini Cooper is an icon of British design and manufacture. A symbol of the swinging sixties, it is still a cult, must-have vehicle. Over the years, many BPF members have supported its production.
The tour of the vehicle was launched by Princess Beatrice and Eugenie of York on 17th January 2013 and aims to promote Britain as a key business hub and a point of attraction for global manufacture.
Justyna Elliott of the BPF said, "The appearance of the Mini Cooper has set the seal on a highly successful K- Fair for BPF Member Companies and the high morale on the stands resonated with the spirit of all that the Mini Cooper represents for British manufacturing". We launched a Guide to the best of British Plastics at K, essentially telling the world why they should buy plastic related goods from the UK. The arrival of the Mini complimented this.
Weblink to the Guide: www.k2013.co.uk
Photo attached showing from left to right: Keith Freegard of Axion Recycling, Werner M Dornscheidt President & CEO of Messe Duesseldorf, Susan Speller HM Consul General from Duesseldorf, Justyna Elliott representing the BPF and UK Pavilion at K and Ian Mills from Albis UK.
ENDS
For all media enquiries, BPF logos and images, please contact Philip Law, BPF Public & Industrial Affairs Director, on 0207 457 5000 or [email protected]
Notes for editors:
British Plastics Federation (BPF) is the UK trade association for the plastics industry – representing the whole supply chain including polymer producers, distributors, additives suppliers, machinery manufacturers, processors and recyclers.
