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Design Council, London, EC1V 4AB - April 15th 2014
Many pioneering companies, from start-ups to blue chips, have discovered how design can be the surprising secret to business success. This workshop will show business owners how they too can harness the power of design to build brands, products, services, improve communication with customers and engender a working culture that can make them stand out in the marketplace.
Many businesses face barriers to growth. By better understanding customer needs, developing stronger product and service experiences and creating compelling and consistent brands, design can identify new opportunities and deliver business growth. This one day workshop will draw on the experiences and insights gained through delivering this programme and will provide delegates with a practical and interactive session. From it they will draw an understanding of:
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In conjunction with:
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How to use design to create and sustain an innovative culture in their business
Working iteratively and collaboratively in teams to test and improve ideas
Value of prototyping services to reduce costs, reduce risk and increase the rate of success
Quickly adapting and responding positively to change
To embed and sustain an innovative culture
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Workshop Programme
10.00 Registration and coffee
10.30 Welcome - Design Council
10:35 Workshop: Growing your business - by design, part one:
This session will outline the Design Council approach to design and innovation through an established Design Council framework. This will be supported by case studies and practical, interactive activity.
12.30 Lunch
13.15 Workshop: Growing your business - by design, part two:
This session will use another interactive exercise to look at specific challenges in your business and how design can help to address them
15.00 Q&A
15.30 Refreshments and close
Prices
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£50 + VAT (this event is only open to members of the British Plastics Federaion)
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Venue
Design Council
Angel Building
407 St John Street
London
EC1V 4AB
Tel: +44 (0)20 7420 5200
Fax: +44 (0)20 7420 5300
Email: [email protected]
