BPF Plastics and PR Seminar

27 June 2018 | BPF House, London, EC2A 3JE  

The public image of your company is crucial. Successfully promoting and marketing your company and your products is an essential part of your business model. This seminar will show  you the techniques that you need to successfully use PR and promote your company.

Including presentations on social media, crisis communications and what the media wants from the plastics industry, this is your opportunity to learn how to use PR to your advantage.

Who should attend: This seminar is aimed at senior and middle managers from companies in the plastics industry and supply chain.

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Seminar Programme

10:00    Registration and Refreshment

10:25    Chairmans Introduction 


10:30    Introduction to the Day and a Welcome for the BPF
              Speaker TBC, British Plastics Federation

10:35  What the Media Wants From the Plastics Industry
             Leanne Taylor, British Plastics and Rubber

• ​What plastics companies need to do to get their stories and companies into the media
• How to create relationships with people in the media
• The do’s and don’ts of engaging the media.

11:05  Case Study - An Example of a Plastics Company Using PR Succesfully
           Neil Pentecost, Amaray

• What PR and marketing tools Amaray used to promote their business
• The secrets of their success looking at what worked well and what did not 

11:35   Morning Break


11:50 Crisis Communications
           Rod Clayton, Weber Shandwick

• What to do when a crisis happens
• How to deal with a crisis

12:20 Dealing with Difficult Situations
           Caroline Edgar and Chris Hogwood, Portland PR

• How to approach the media in difficult situations over a longer term
• How to get your messages across
• How to manage the media in promoting your side of the story
• How to plan and use resources.
   

12:50   Networking Lunch


13:50  Using Social Media to Promote Your Company  
           Sally Bailey, Common Sense PR & Marketing

14:20  Corporate Social Responsibility
           Martin Curtois, Veolia

• What the Veolia CSR and Community Engagement Schemes Entails
• The Benefits that Veolia feels CSR has Brought to Their Company
• Lessons Learnt About Why it Works, What Didn’t Work and What They Would Advise the Audience.

14:50  What the BPF is doing in PR and How You Can Help
           Rob Mills and Alex Harris, British Plastics Federation


15:20  Afternoon Break and Close

Prices

BPF Members - £149 + VAT
Affiliate Member - £199 + VAT
Non Member - £249 + VAT